“Imagine, being able to store the content of an entire encyclopedia…”
Back in 1976, microprocessors had a maximum of 8.5K transistors for 64bits of memory. The Queen of England sent her first email, and Steve Wozniak designed the Apple I.
And a post-Star Trek but pre-TJ Hooker William Shatner made this film for AT&T about the future of microprocessors.
The chips were tiny at that time, to be sure, but paltry in terms of memory by today’s standards. Yet Moore’s Law had already been in effect for 11 years by this point, enough time to see that the future was going to be full of miniscule, powerful machines, even they weren’t the predicted picturephones. Today’s “microworld” is still getting smaller all the time.
This version of the film was slightly revised in 1980.
An Owen Murphy Production
Directed by Paul Cohen
Footage courtesy of AT&T Archives and History Center, Warren, NJ
The Tablet is giving advertisers a premium mobile partner, with extensive reach to and interactivity with consumers. Plus, Tablets complement the TV platform and reach up into the TV platform and down into the Smartphone. Tablets are changing mobile advertising forever.
In prior generations, mobile advertising has been something less than booming industry. The mobile phone – because of size and network limitations – had hardly lived up to its promise. However, with the Tablet – SmartPhone explosion, the advertising and marketing industries now have a more than worthy partner in reaching and interacting with the consumer. The Tablet represents a premium relationship to the consumer that not only complements the TV platform, but likely represents a connective tissue that reaches up into the TV platform as well as down into the SmartPhone device. We are now entering an always-connected consumer commerce relationship.
Session Type: Fee Required
Room Number: N261
Moderator(s): Josh Rose, EVP, Digital Creative Director, Deutsch Los Angeles
David Berkowitz, Senior Director of Emerging Media & Innovation, 360i
Cameron Friedlander, VP, Creative Technology, DesignKitchen
Shravan Goli, President, Dictionary.com
Tim Hanlon, CEO/Managing Director, Velociter, Mediabrands
Yahav Isak, SVP of Operations, MRM Worldwide
Jay L. Sampson, VP of Emerging Media Sales-US, Microsoft Corporation
George Winslow from B&C Mobile wrote about the session: “Rising usage of mobile devices has not yet translated into big ad revenues”. For full article visit broadcastingcable.com.
The Smartphone – Tablet Economy: Apps, Devices, Commerce, Video, Music & Consumer Obsession
Mobile communication and lifestyle and consumption has now entered a new and transformative stage. With the evolution and ubiquity of SmartPhones and the introduction of the iPad and other tablets, the landscape has forever changed. The technologies and devices of the past year has set a new threshold of design, elegance and features that all future mobile devices and generations of devices will be compared to. The communications platform of the future will no longer be acceptable to the consumer as anything less perfect. It must be a perfect lifestyle device, a phone, a texting and email machine with full information and entertainment accessibility.The coming generations of mobile devices have forever raised the bar for what all future mobile platforms must aspire to.
In this session, we will address the iPad-Tablet – Smartphone platform – the features, the network capabilities and consumer expectations.
Panel was moderated by Steve Bradbury, Vice President at GoTV Networks.
- Cameron Friedlander, VP, Director of Creative technology, Designkitchen
- Matthew Fix, Principal, Vodafone Ventures
- Will Pinnell, Director of Mobile Strategy, Sabre Holdings
- Michael Rice, senior vice president, Director of Digital, McCann Erickson Los Angeles
- Michael Bramlage, Director of Product Management, Nokia
As your career progresses into higher management, one of the drawbacks (for some) is dealing with team/office/corporate politics in order to push through your agenda as well as enable your team to function.
While politics is different within each company, the “politics” become more apparent when a company has more than 100 employees. That’s, according to me, when a structure needs to be put in place in order to control the work and different disciplines.
This little “write up” is not about how to avoid politics or where one can find a politic-less workplace. This one is about how to recognize when politics takes over your job and in-fact, prevents you from doing your job:
- I like the 80/20 rule. Spending about 20% of your time to handle the “politics” sounds about right to me.
- We all have people we don’t like to work with or report to. However, when someone is promoted to a position they are not qualified for (objectively not qualified for) you might want to give the inner-politic a second look.
- It’s very easy to get into the rhythm of things… make sure to stop and ask the right questions. Arguments and conflicts are a very good thing for growth as long as its not personal.
- My last point is that business decisions need to make sense for the business. If these decisions are being driven by other motives, just make sure that there is someone who can explain it to you. It doesn’t mean you have to agree or that they need your permission, but at least there is a valid explanation.
We just sent two guys off on the job of a lifetime. For 73 days they’ll travel the world, take pictures with famous photographers, and hopefully… stay on brief.
So we came up with this idea: 5 continents, 2 dudes, 1 planet. Hence the name “1 somewhere.” And because we’re so clever, we thought, what if at 5:21 each day they took some pictures and posted them along with some words of wisdom? Then we thought: “dang – what if we posted back our 521 from somewhere?”
And suddenly, the “5:21 somewhere” blog was born.
Joined a diverse panel at Digital Hollywood last week with real-world expertise on how to best harness innovation to drive the most value from advertising and video in this ever changing industry .
Wednesday, October 21, 9:00-10:15 AM
Track IV: The Advertising Platform, The DH Upfronts
Breakthroughs in Advertising, Technology and Content – Innovation in The Visual and Contextual Experience – Web, Video and Mobile
Michael Scherotter, Media Experience Evangelist, Media and Communications, Microsoft Corporation
Mark Pascarella, President & CEO, Gotuit Media Corp
Maurício Mota, Chief Storytelling Officer, Founding Alchemist, The Alchemists
Jay Seideman, Vice President, Vibrant Media
Bismarck Lepe, co-founder and the President of Product Strategy, Ooyala
Lauren Cole, President, Cole Media, Moderator