Tablets, SmartPhones Advertising – Premium Advertising Platform

Jan 10
2011

The Tablet is giving advertisers a premium mobile partner, with extensive reach to and interactivity with consumers. Plus, Tablets complement the TV platform and reach up into the TV platform and down into the Smartphone. Tablets are changing mobile advertising forever.

In prior generations, mobile advertising has been something less than booming industry. The mobile phone – because of size and network limitations – had hardly lived up to its promise. However, with the Tablet – SmartPhone explosion, the advertising and marketing industries now have a more than worthy partner in reaching and interacting with the consumer. The Tablet represents a premium relationship to the consumer that not only complements the TV platform, but likely represents a connective tissue that reaches up into the TV platform as well as down into the SmartPhone device. We are now entering an always-connected consumer commerce relationship.

Date: Thursday, January 06, 2011

Time: 12:00 PM1:00 PM

Session Type: Fee Required

Room Number: N261

Moderator(s): Josh Rose, EVP, Digital Creative Director, Deutsch Los Angeles

Panelist(s):

David Berkowitz, Senior Director of Emerging Media & Innovation, 360i
Cameron Friedlander, VP, Creative Technology, DesignKitchen
Shravan Goli, President, Dictionary.com
Tim Hanlon, CEO/Managing Director, Velociter, Mediabrands
Yahav Isak, SVP of Operations, MRM Worldwide
Jay L. Sampson, VP of Emerging Media Sales-US, Microsoft Corporation

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George Winslow from B&C Mobile wrote about the session: “Rising usage of mobile devices has not yet translated into big ad revenues”.  For full article visit broadcastingcable.com.

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