About

Yahav Isak
SVP of Operations & Integrated Production

Focusing on the Project Management practice, Yahav currently oversees agency operations and production for Digitas Health NY. In close collaborations with the Marketing, Creative, Technology and Strategy leads, Yahav brings efficiencies to orchestrate seamless profitability, integration and delivery across all disciplines. In early 2013 year, PHCG tapped Yahav’s expertise to help Publicis Life Brands Medicus to run its operations (staffing, Project management and finance) and to infuse Digital capabilities.

Yahav has 15 years of operations and marketing experience, specializes in building and leading integrated agency teams. Most recently at WPP Group’s JWT in New York, he established the agency’s digital group and headed the agency’s digital studio operation and p&l. In that role Yahav also ensured integration of all disciplines (print, TV and digital) across the agency utilizing custom asset management system. He has led program management across such clients as J&J, Microsoft, Royal Caribbean, Marine Corps, Cadbury, Rolex and DTC.

Prior to that, Yahav led Program Management of the Interactive Group at TBWA Worldwide’s Tequila unit. Developing the eCRM process and production for Sprint, as well as overall Digital offering. His clients included: Sprint Nextel, Disney, Chivas, Jameson and Hotels.com

Why I do this:
I enjoy developing new strategic programs to increase efficiencies and collaboration within the agencies and across partners. In this ever-changing digital environment production gets complicated, just building the strategy and process is not enough. The long term implementations of seamless communication, transparency and collaboration internally and with our brands and partners, requires rigorous discipline and the ability to constantly react to change in real time.

 

Awards / Speaking Engagements
One Show Interactive Gold award
International ANDY Awards 2010 (Silver) for Communication Products & Services
Digital Hollywood panel (LA, NYC)
CES – Tablets as the new marketing platform (LV 2012)
APC (Agency Production Club) NYC
AdClub NYC panel
Adobe round table (CS3) NYC
INTEL – The new marketing strategy presentation (Santa Clara, CA)


Personal Information:
A native of Israel, Yahav moved to the U.S. in 1995 and received a B.S. in Computer Information Systems from New York University. He lives in Westchester NY with his wife and four kids.

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